June 5th, 2015 – BARCELONA —
Amate Audio held its distributor Summit 2015 on June 1st 2nd and 3rd at various locations close to its head quarters in Terrassa – Barcelona.
Amate Audio distributors from around the world attended the event, during which they were given exclusive previews of new products and development projects: those scheduled for imminent release in the coming months, and others planned to come to market in the longer term.
The three day seminar was divided into sessions: corporate and product presentations, product demonstrations, corporate dinner with distributors and company employees, and a factory visit.
The first day featured corporate presentations. Joan Amate, Vice president and Chief Technical Officer, gave a company presentation that focused on the rebranding from Master Audio Master to Amate Audio. Keith Grant of KGa marketing&media presented a marketing session, highlighting the importance of building a distinctive brand identity in the marketplace, through effective communications. Finally, Joan Amate closed the session with the roadmap of products and technologies for the remainder of 2015 and 2016.
Day two was the most intense, beginning with an introductory speech by Juan Amate, founder and CEO of the company. Product presentations followed, with Acoustic Engineer Natàlia Milan detailing new products and range enhancements for the Xcellence series. Joan Amate, introduced further new technologies and features being implemented throughout the well-known Joker series, and the launch of the new TPD Triphonic digital power amplifier system.
With product presentations over, it was time for new product demonstrations from the Xcellence and Joker series. Our guests enjoyed listening to the products in the open air, in the beautiful surroundings of the Catalan countryside, while eating local tapas, on a wonderful sunny day.
The evening featured a gala dinner with our distributors and Amate Audio’s employees, providing a welcome opportunity for much fun and conversation after a day of intensive activity. A delicious dinner was accompanied by a live band performance of great hit rock songs.
During the party there was an opportunity to introduce new members of the company – Jessica Lopez and Anna Alvarez – and to recognize the hard work of both distributors and employees, and thank them. Definitely a night to remember!
On the final day some of our distributors visited the Amate Audio HQ facilities in Terrassa.
We would like to thank all of our distributor clients and friends who attended this event. Their visit and their feedback gives us further impetus to move forward and attempt even greater challenges. Finally, we would also like to thank our employees who make our products better and better every day.
Have a look at some photos from the seminar.
Have a look at all the photos here: