Imagination AV, the newly appointed Benelux distributor for Amate Audio, is counting the success of its exhibitor debut at ISE (Integrated Systems Europe). The former rental company, taking its first confident steps into the distributor market, devoted its booth, in Hall 7, entirely to promotion of its newly acquired line of advanced engineered sound reinforcement systems from the Barcelona based sound company.
An audacious move, it paid dividends for the Rotterdam based distributor, in terms of a visually arresting booth and a clear sense of market focus. Imagination AV’s founder and General Manager, Jason Lupgens, expresses his satisfaction, “As a public debut for Imagination AV and Amate Audio, ISE was a big success for us. Turning over our booth exclusively to Amate Audio was an opportunity to highlight the outstanding flagship products from the high performance sound system manufacturer.
“Constant visitor traffic included booth existing clients, who already know us a rental agent for Amate, and prospective new clients; many of whom are now talking to us about spec’ing Amate Audio in tendering for upcoming projects. What we really like!”
an opportunity to highlight the outstanding flagship products from the high performance sound system manufacturer
Imagination is hosted a post show Amate Audio showcase, Experience NL, last February 20th, in the Rotterdam World Trade Centre; an event it promoted during ISE. “Many of these people who showed real interest are attending Experience NL, to hear the product actually perform. We know they were very impressed.”
Amate Audio Vice President and Chief Technical Officer, Joan Amate, was in attendance throughout the show, and commented its success for the brand: “Visitors on the booth primarily showed interest in our new X12CLA compact constant curvature array and in the availability of Dante in our new DSP608D digital loudspeaker management system; both of which we were publicly exhibiting for the first time.
we engaged extensively, not only with existing customers and users, but also with new potential customers
“This year’s show surprised me in terms of obvious further increase in visitor numbers. As a result we engaged extensively, not only with existing customers and users, but also with new potential customers; both domestically – for Benelux – and internationally from all over the world. For Amate Audio, I can honestly say that this year’s ISE was a very positive experience, in promoting our brand in AV markets throughout the world.”
Imagination AV was appointed last year as exclusive Benelux distributor for Amate Audio’s range of ‘smart’ loudspeaker systems, digital signal processors and amplification products. The product range on Imagination AV’s booth highlighted Amate Audio’s engineering led approach to design and development, with R&D accounting for 20 per cent of the workforce, and a design and manufacturing facility that includes one of the most modern anechoic chambers in Europe, in terms of its size and its automation and control systems (one of two on site). A synergistic integration of advanced electro-acoustic, DSP, amplification and control technologies, in developing its product lines, deliverers clear performance and cost competitive advantage.